The New Image of Yunlong Tourism

“If you want to understand the Han culture, base to the Xuzhou; If you want to understand the Xuzhou culture, base to the Yunlong.” Yunlong is a historical and cultural county. Yunlong all-for-one tourism guide system focus on Yunlong unearthed cultural – Han dynasty relics as the core elements such as jade and terracotta army. Use the prevailing colours of black, yellow, and red in the Han Dynasty as the basic tones, combined with the characteristic building “Han Que” (watchtower) of the Han Dynasty, then form a unique tourism guide system with Yunlong cultural. It can according to the different scenes, to form a colourful visual system, which fully demonstrates the unique connotation culture of Yunlong, Chu–Han, and landscape.